Quite a few are also getting to be a little professional in handling TV." As Nebraska's number one station KFAB invites you to study all of its 1950 quantitative as well as qualitative figures. Gore, who is retail division advertising manager for Marshall Field & Co., Chicago department store. The UK had suggested that 3,000 mc be used for this purpose. Li- censees should continue to determine for themselves how they will program their stations. C. 2915 Rsd River 2-5055 Austin, Texas LYNNE C.

Dove shampoo is being intro- duced on three stations in Dallas, three stations in Columbus, Ohio, and four stations in Minneapolis. The shampoo's campaign, devoted to nighttime 60-sec- ond spots, has been running since last March, and no cutoff has been sched- uled Ain't the Beer Cold! (Autobiography) read online Ain't the Beer Cold! (Autobiography). Due to world conditions and renewed emphasis on salable news programming, the above experience should prove valu- able. Write Box 144G, BROADCAST- ING^ Present position includes seven years sales experience in Chicago with well- known 50,000 watt station. Interested in station man- agement or station representation. Experi- enced in all phases of broadcasting download By John Lewis: Radio Master - The Life and Times of Sports Broadcasting Great Ted Husing pdf. Schwerin officials currently de- cline to discuss them. How It Works ■ The)" talked freely last week, however, about the basic sys- tem, how it was devised and tested, what it shows and what, in their opin- ion, it will mean. The essence of its meaning, they said, is that no amount of money, by itself, will assure a TV campaign's success, but that, if the commercials are "super- ior" to those for competing products, the odds not only favor success but also suggest that there may be no limit — in theory, at least — to the amount of Sales relationship of effectiveness. .. and of spending Inferior Campaigns Equal Campaigns Superior Campaigns Campaign Totals 2 7 io 19 Limited Change 7 6 3 16 io 7 1 18 Campaign Totals 19 20 14 53 Spent Less TV 5 Spent Approx, SameTV$ Spent MoreTV$ Campaign Totals 7 6 6 19 5 8 3 16 7 4 7 18 19 18 16 53 The nub of Schwerin Research Corp.'s findings on the relationship between television advertising and sales is summarized in these two charts I'd Know That Voice Anywhere: read here I'd Know That Voice Anywhere: My Favorite NPR Commentaries here.

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