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Coca Cola Pause and Refresh Multi colored Classic Neon Sign .... Root won a contest where participants were challenged to “develop a container recognizable even if broken on the ground or touched in the dark.” Root’s design allowed consumers to recognize the product “even if they felt it in the dark,” according to Coke. Even though New Coke tested better in taste tests than either Coke or Pepsi, the public revolted and insisted on the return of the classic soda.
Pages: 44
Publisher: Hallmark Cards Inc. (2001)
ISBN: B001QHHZLS
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