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Brands and Branding in the Web 2.0 era……………… How to Build Brands via Social Media………………… The Impact of Online Brand Communities……………. How the Social Web restores Trust in Brands………... CONCLUSION TO CHAPTER 4: THE PROMISE OF SOCIAL MEDIA……………………………………… CONCLUSION TO THE LITERATURE REVIEW…….. Discussion……………………………………………….. 33 33 34 34 35 35 36 36 36 37 38 39 40 40 40 41 41 42 43 43 43 44 45 46 48 48 48 49 50 51 52 54 54 54 viii Section III: Research Methodology 5 5.1 5.1.1 5.2 5.2.1 5.2.2 5.3 5.3.1 5.3.2 5.4 5.4.1 5.4.2 5.4.3 5.5 5.5.1 5.5.2 5.5.3 5.5.4 5.5.5 5.6 5.6.1 5.6.2 5.6.3 5.7 5.7.1 5.7.2 5.7.3 5.7.4 5.8 RESEARCH METHODOLOGY………………………… INTRODUCTION………………………………………… Background……………………………………………… eBay 2015: 5 Moves You Need to Make Today to Sell More Stuff on eBay (eBay Selling Made Easy) eBay 2015: 5 Moves You Need to Make Today to Sell More Stuff on eBay (eBay Selling Made Easy) pdf, azw (kindle), epub.