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The soda pop giant’s numbers men were right. Coca-Cola facing class action over advertising, labeling CHICAGO (Legal Newsline) - Coca-Cola is being sued in federal court over the advertising and labeling of its soft drinks. This competition was favored over the old "Win a Player" competition, as it allowed all clubs to win some money. When I see rapidly increasing revenue and SG&A that does not reduce as a percentage of revenue, I start to suspect that there is a quite a bit of grossing up going on in the numbers.
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Publisher: Nostalgia (1994)
ISBN: B000OFUM5E
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