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Up to now there are still people who hate seeing advertisements on websites, as much as people a decade ago hated them. And while companies like Pepsi have deduced the general ingredients on their own, none have unlocked the “Merchandise 7X flavoring” that gives Coke its unique taste and bubbly burn. “The company has always said, and as far as I know it’s true, that at any given time only two people know how to mix the 7X flavoring ingredient,” Mark Pendergrast, historian and author of For God, Country and Coke told This American Life. “Those two people never travel on the same plane in case it crashes; it’s this carefully passed-on secret ritual and the formula is kept in a bank vault.”
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Naive foreign press and consumers are perpetuating the myth of a clean Korean electronics company that are beating the odds. In Korea, no large company with possibly the exception of LG dabble in a single market. Samsung dabbles in or dominates dozens, and prior to their electronics really taking off, already accounted for 20% of Korea’s GDP. I’m not looking forward to seeing where this ends, especially not as one who believes that corporations (especially single corporations) should not completely dominate a nation , cited: Coca-Cola FEMSA, S.A. de C.V: download for free
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