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A. usurped the role that advertising agencies traditionally play in every aspect of consumer-product campaigns, from generating the basic ideas at the heart of ads to recruiting copywriters, assigning directors and even ordering jingles. Today consumers are buying products not just for the quality but also because they believe in the character of the companies that produce those products. Woodruff’s Coca-Cola captured the spirit of the 1920s. It’s working and it’s a business (that is, makes real profits… contrast with: Android as a “business”.) However with that level of marketing spend, and given other things I’ve read about Samsung’s tactics, I’m going to try to remember to suspect astroturfing in the blogosphere.
Pages: 240
Publisher: Collector Books; 1St Edition edition (January 1995)
ISBN: 0891456066
B. J. Summers' Pocket Guide to Coca-Cola: Identifications, Current Values, Circa Dates
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